The Hidden Persuaders
Title
The Hidden Persuaders
Description
An account of the motivation research people, the advertising agency psychologists who analyze consumer desires and find out how to make people buy the things the agencies are paid to promote. Personalities, techniques, symbols, and approaches are discussed and some of the leading ad psychologists are interviewed.
Subject Matter
Self-Help
Publication Year
1957
Publisher
David McKay Company
Language
English
Files
Collection
Citation
“The Hidden Persuaders,” The Bruce Lee Library Research Project, accessed May 15, 2025, https://www.bruceleelibrary.jamescbishop.com/lib/items/show/1703.